MG3037 Internetmarketing Essay Example | Topics and Well Written Essays - 1500 words

MG3037 Internetmarketing - Essay Example Trust management is a significant aspect in stakeholder relationship management by building trust to encourage people to engage in online transactions. In reference to Chen (2007, p. 76), trust refers to a psychological condition where an individual accepts susceptibility based upon positive anticipations of the intentions of the other. The secret to building of strong relationships with online consumers lies not only on being where consumers are but by building trust. Joseph-Vaidyan (2008, p. 25) notes that there are common things associated with trust which organizations use to build strong, trustworthy relations with consumers. These items include assurance, brand, belief, care, choice, confidence, certainty, familiarity, hope, reputation, security, truth and obligation. Zappos.com has created consumer trust through providing correct contact addresses and numbers. Someone cannot put contact information such as a phone number if he or she does not intend to answer it. Zappos.com pr ovides contact information, which users can use to reach the customer support team or services. For this reason, most of the subscribers use their real names and provide valid contact information. This implies that the website has no pseudonyms or generic addresses used by the subscribers. Joseph-Vaidyan (2008, p. 27) asserts that many businesses acquire low trust from clients by using â€Å"Infor@† e-mail addresses. ... For instance, when a customer or client forgets his or her login details, zappos.com provides immediate feedback. This is done through undergoing a small security test and provision of the login details, if one passes the security test. Debatably, before customers can trust a firm, they need to be sure that whenever they raise concerns the firm will take their requests and provide a resolution (Chen, 2004, p. 78). For this reason, providing positive feedback to the customers instills hope in them and builds trustworthy relationships between customers and the company. Zappos.com website respects people’s confidentiality and privacy. This website has a privacy policy which each of customers or clients should agree to abide by before registering as a user. The privacy policy indicates how the company treats personal information. In addition, the policy includes statements on how the company intends to use the given personal information and how it does not intend to use it. This c ompany also articulates its commitment to keeping personal information private and secure by providing a contact for inquiries and more information regarding one’s data. In addition, security for an individual’s personal data is replicated in the security questions a subscriber should fill for identification. In this regard, security for ones information boosts trust between customers and the company. Ultimately, the most effectual way for commercial web providers to generate beneficial exchange relationships with online clients is to bring in their trust. The techniques for attaining customer trust are straightforward, although they may deviate fundamentally from traditional business practice. Joseph-Vaidyan (2008, p. 41)

Captain Murderer Essay -- English Literature

Captain Murderer Captain Murderer was written in the 1800’s by Charles Dickens. In this essay I intend to write about exploring character structure, language, social content and themes. Captain Murderer was described as an evil character by the narrator. His position in society was great he was let into the best of parties. ‘The first diabolical character who intruded himself on my peaceful youth was a certain Captain Murderer’ The word diabolical comes from the Latin word Diablo which means devil. He was let into the best of parties and a desirable husband. Charles Dickens introduces Captain Murderer successfully as an evil character by the language he uses. He marries people who have a lot of money because after he kills them he inherits their money. Captain Murderer has a habit of killing his wives who have a lot of money. Charles Dickens shows the reader the ritual that Captain Murderer undertakes with each new wife. These actions are typical of a serial killer. He first takes them out on dates in a coach and six and marries them in a coach and twelve. ‘He made love in a coach and six, and married in a coach and twelve’ He then has his teeth filed sharp, a month and a day before the murder. He then tells her to make a pastry of a pie, if she doesn’t know how to make one he then teaches her. She asks him what is the filling to be. ‘Dear Captain Murderer I see no meat’ He replies ‘Look in the glass’ He chops of her head and puts her in the pie, he salts her, peppers her, and sends it to the bakers then eats it and picks the bones. Captain Murderer follows the structure of a children’s story. This is interesting as the original idea came from Charles Dickens nurse who would... ...uses language we no longer use. E.g. diabolical, matrimony and immense. This shows that the story was written in the 1800’s. Charles Dickens successfully uses language to show that the story was written a long time ago. The theme of this story is based on a murderer who follows his own ritual to kill and eat his wives. And then one sister of twins sacrifices her life for revenge. ‘Before she rolled out the paste she had taken a deadly poison of a most awful character.’ The twin is not a murderer, we feel that Captain Murderers death has been justified. Charles Dickens successfully show the reader the moral of the story instantly at the brink of revenge with a typical children’s story moral that good wins over evil. Dickens uses various details from this fairy tale genre to create this dark tale .however it is not simply a strong fairy tale.

Military and Leadership

In any environment whatsoever, the main targets, the paraphernalia, the products and team-leadership are all great aspects of running a business, all of which require talent, energy and a considerable amount of insight. The article â€Å"When Good Companies Do Bad Things† by Peter Schwartz highlights the importance of these aspects through the crucial significance of companies being ‘good’ and having the reputation for it as well.Schwartz states that there is a growing importance of reputation in the competitive world of global branding. We all like to believe that we’re working for good companies and that our systems are ethical, humanitarian and in the interest of the betterment of people. However, with the rising complexities in the globalization of the market, he draws from the examples of big companies such as Shell, Nike, Microsoft and Texaco, all finding themselves paying the price for a task as simple as to paying too little attention to the importa nce of reputation.The comparison of the aforementioned multi-billion dollar businesses with a military unit may not be high in terms of product and sales strategies, yet the aspect of units of men working for a certain target with a certain image before people is highly common between both these instances. A military unit, much like a corporate unit, works on the principle of task-orientation. It also believes that its goals are ethical and in sync with the good of mankind. The simple personal experience that I had of watching the troops walking, saluting and parading in formation is a clear-cut example of the height of conformity within its set up.However, Hawkins (2007) reports the research conducted at Los Alamos, recognizing that the â€Å"behavior of a group of people depends strongly on the interaction of personal (individual traits) with the collective moods of the group as a whole†. This simply means that the high levels of conformity we see in the formation and smoot h working of a battalion is also connected deeply with the individual’s interaction with the whole. The same way a platoon is influenced by its unit members’ passion and dedication towards their goals, the corporate set up is also directly influenced by values in the system.Integrity, as interpreted by Schwartz, is: being well-integrated with one's society and understanding what the society's expectations are. I agree to this definition as it has the potential to create more aware institutions. Capitalist set ups, by definition, are businesses run for the sole purpose of making a profit (Haralambos and Holborn, p. 8). The age of media and technology grows faster today than it ever did – therefore it is better to have emerging corporate culture, which has encoded in its basic structural DNA, empathy and a sense of compassion for its surroundings.It is indeed so in the military that an environment of debate is not encouraged in the military set up. It is the belie f of experts that ‘saluting without questioning exemplifies the military's ‘can do' attitude that can create an optimist out of even the most skeptical naysayer† (Wong and Lovelace, p. 2). In the military the ability to prepare or get ready to fight, skill in actual fighting and the will to prevail in combat against a foe, are the critical dimensions of leadership (Hawkins, n.p.).The military may also find itself faced with disastrous results if it chooses to ignore the voices that exist outside its barracks. The example of the Iraq and Afghan wars, Abu Ghuraib jails, the American public speaking out against the War, are plenty for the world media and global peacemakers to click their tongues and wonder at the foreign policy of the United States of America. Schwartz mentions that corporate magnates sometimes end up baffled with certain results because they have almost no contact with the outside personnel, which play an equal and a highly effective role in shaping their commercial and corporate success.Retired Army Major General John Batiste spoke openly regarding the War in Iraq, outlining the importance and sway of the respective socio-political system on the task of the military, â€Å"Military leaders of all ranks, particularly the senior military, have an obligation in a democracy to say something about it†. In the case of German post-war governments, learning from mistakes and paying attention to what the world is saying is making a big point in their arguments.Post-war governments have claimed to maintain a conscript army in order to safeguard against political extremism in the armed forces (Paterson, n.p.). Similarly Major General Bill Rollo had a whole briefing about the concern of military commanders regarding the effect of bad publicity on morale, and â€Å"particularly over a series of high-profile cases involving the alleged abuse of Iraqis by British soldiers† (Norton-Taylor, n.p.).It is apparently fair to an organ ization if the perception of the market-consumers shape its reputation. The company gains profits through the masses which pay for their goods, which in turn help it run its business, big or small. It is, as says Schwartz, not possible to completely fulfill the needs and aspirations of the working team and the consumers. The company must strive and motivate the circle through addressing their needs and choices as much and as far as they can.I would personally lead my company/unit by way of establishing a culture of bringing out the best products through the maximum information provided not only by the society’s general consensus, but through the voice of the working individuals of the team. It is in the inherent nature of man to seek expression. By appealing to this very nature, I would direct and lead the company into more responsive whole rather than a conformed group of tight-rope walkers who won’t know when trouble actually hits them because they were too busy list ening to orders.Work CitedHaralambos, Mike and Holborn, Martin. Sociology: Themes and Perspectives. United Kingdom: Collins, 2000.Norton-Taylor, Richard. Top brass fight to save army's reputation. December 30, 2005. The Guardian. October 2nd, 2007. https://www.theguardian.com/uk/2005/dec/30/topstories3.iraq

Benefits Of Outsourcing Supply Chain Management - 942 Words

Outsourcing in different countries of the world has grown and is continuing to grow very rapidly, at a recorded rate of 20%-25% a year (Top 10 Risks of Offshore Outsourcing). Because of the many advantages that businesses can gain from outsourcing, there is no certainty that there will be a reduction of outsourcing anytime soon. The main advantage of making this business decision is that the businesses will have more time to focus on the principal aspects of their business, while the third party vendor focuses on carrying out the supporting aspects of the business. While that may sound good to many, there are a great deal of risks that comes with the process of outsourcing. For instance, a business could think that outsourcing is an amazing way to save money. That may be so, but it is possible for there to be hidden fees. Increased shipping fees in addition to taxes will surely defeat the company’s purpose of saving money (The Risks and Benefits of Outsourcing Supply Chain Management). Another major issue could be the lack of experience on behalf of the organization hired. The vendor may have never been involved in the industry their hiring business is in. Therefore, a lack of quality of the products/services the business provides will undoubtedly be present. (The Risks and Benefits of Outsourcing Supply Chain Management)When the quality of any business is bad, that means a loss of customers, clients, potential investors, and altogether, the business. One fear thatShow MoreRelatedBenefits of Outsourcing in Supply Chain Management3495 Words   |  14 PagesBENEFITS OF OUTSOURCING IN SUPPLY CHAIN MANAGEMENT written by: Lauren Mercer MKTG 3130 – Final Term Paper TABLE OF CONTENTS I. Supply Chain Management and Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 II. What is Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 III. Important Processes Related to Outsourcing..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 IV. Advantages of Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 V. Disadvantages of Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 VI. Current Changes in Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 11 VII. OutsourcingRead MoreThe Risk And Benefits Of Outsourcing Supply Chain And Risk Management Essay961 Words   |  4 Pages The Risk and Benefits of Outsourcing Supply Chain and Risk Management. How Boeing 787 Supply Chain Issues Affected Other Industries? Debates between business professionals regarding risk and benefits of outsourcing is becoming increasingly heated with particular focus on risks as unanticipated costs, potential for setbacks, integration difficulties, quality or benefits as minimize overall cost, focus on other business area, meet customer demand and flexibility. However, being prepared, doneRead MoreA Framework For Supply Chains Logistics Operations Essay1283 Words   |  6 PagesTopic 1 Oakden, R., Leonaite, K. (2011). A Framework for Supply Chains Logistics Operations in the Asia Pacific Region. Sydney NSW: McGraw Hill. Chapter 1, Topic: Value chain. (pp. 6). Description of Topic The value chain is defined as the â€Å"full range of activities which are required to bring a product or service from conception, through the different phases of production (involving a combination of physical transformation and the input of various producer services), delivery to final consumersRead MoreWhat Major Trends Do You See Affecting The Roles Of Purchasing Managers During The Next Decade?1447 Words   |  6 Pagesthe roles of purchasing managers in the next decade? In the globalization era, there are several major trends that affect to the roles of purchasing manager. As emerging markets assume a greater role in the global economy, the traditional demand and supply poles that have shaped global commerce over the last 50 years will change dramatically. More and more global company will have their purchasing managers based in China, India or Brazil. The procurement teams need to start developing expertise in localRead MoreOffshore supplier risk Vs onshore supplier risk1476 Words   |  6 Pagesï » ¿Supply Chain Risk in Onshore Vs Offshore outsourcing Appendix 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2. Importance of supply chain risk in project management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 3. Onshore and offshore risk†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 4. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 5. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 1. Introduction Supply chain is one of the pivotal for any business. All successful organization whetherRead MoreSupply Chain Management For Fast Fashion Industry1623 Words   |  7 PagesA study in sustainable conscious collection in the supply chain process in the fast fashion segment of fashion industry; a case study based approach focusing on HM and its main competitors. Abstract In recent years, the rapid changes in the fast fashion industry, a highly concerned about environmental issues as well as the sustainability for the company. Thus, it is a big challenge for the company s global operations to think about how to use the market intelligence, sensitive response and do moreRead MoreSupply Chain Opportunity For An Uncertain Economic Recovery1402 Words   |  6 PagesSupply Chain Opportunity in an Uncertain Economic Recovery Authors Statement of Purpose Supply Chain Opportunity in an Uncertain Economic Recovery, by Eric G. Olson, discusses the advantages the supply chain has in a struggling economic recovery, when most other companies are dealing with uncertainty. The authors’ intention contained in this article is to discuss opportunities that businesses have to grow their operations despite coming out of a severe recession. The author identifies to take advantageRead MoreCustomer Relationship Management ( Crm )1359 Words   |  6 PagesERP systems bring together all aspects of operations and supply chain management, from raw materials to customer relationship management (CRM). Electronics retailer Best Buy found that the use of demand management tools increased price optimization, which in turn increased inventory turns by 50% (Blanchard, 2010). Other tools, like benchmarking, are also immensely valuable as automobile manufacturer Hyundai discovered. The company found that fill rate, the percentage of customer demand sa tisfiedRead MoreBuilding the Boeing 7871334 Words   |  5 Pagesas wlel(Silverstein, 2012) Q1. What are the benefits to Boeing of outsourcing so much work on the 787 to foreign suppliers? What are the potential risks? Do the benefits outweigh the risk? Boeing sought to create a competitive advantage for itself by outsourcing 70% of its total Boeing 787 product line to foreign suppliers in 10 nations. As the text suggests, anytime a business chooses to outsource such a significant proportion of its supply chain, it risks disruption and lack of focus on theRead MoreProduction And Production Of Production Essay1546 Words   |  7 Pagessingle location will have millions of dollars’ investment, thousands of suppliers and customers, supply products that are sold for billions of dollars’ worth of revenue etc., but at present because of many new models and methodologies the definition for production moved ahead. Demand-driven production. Need reestablishment of traditional manufacturing system by introducing lean principles, JIT etc., outsourcing plays a major role of bringing In new method of having business partners for the production